Choose one reader and one next step
Define the first reader narrowly enough to make useful choices: someone who already reads a neighboring genre, follows a particular subject, belongs to a local community, or needs a specific kind of guide. Then choose the next step: read a sample, join a mailing list, request the book through a library, attend an event, buy from a retailer, or return for the next title.
A short video, interview, excerpt, review, or event announcement can create awareness. It is not automatically a durable relationship. Give each piece of promotion an honest destination and check that the destination supplies the edition, price, availability, accessibility information, and contact route the reader needs.
Plan a sequence, not a burst
Make three columns: preparation, launch, and follow-through. Preparation covers product metadata, sample, retailer links, library information where applicable, disclosures, reviewer-copy process, and customer support. Launch contains the few activities that introduce a reader to the work. Follow-through includes corrections, answered questions, a repeatable newsletter or event rhythm, and a record of what the audience actually did.
For each activity, write the claim, evidence, audience, owner, deadline, cost ceiling, and the condition that would make you stop or revise it. This avoids improvising a new promise every day. A small campaign with clear ownership is more informative than a crowded checklist no one can maintain.
Keep attention truthful
Use descriptive claims that the work can support: subject, form, format, contributor, date, reader need, or a quoted review with its source and relationship disclosed. Do not manufacture scarcity, sales figures, awards, testimonials, or reader enthusiasm. If an advance reader copy, affiliate link, paid placement, or creator relationship is involved, make the connection legible where the recommendation appears.
Measure actions that match the plan: completed sample requests, newsletter confirmations, event attendance, library inquiries, or repeat orders. A view count can be useful context, but it does not reveal whether a reader found the book, understood the offer, or became a long-term audience member.
Sources & limits
This is a planning framework, not a forecast of reach, conversion, sales, or platform performance.
- FTC’s Endorsement Guides: What People Are Asking
Federal Trade Commission · Source undated · Consulted 15 Sept 2026FTC guidance explains that the need and adequacy of an endorsement disclosure depend on context and consumer understanding.
Send a correction with the passage and supporting source.
